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Why Ads Alone Won’t Build a Sustainable Business If your goal is to gain immediate traction and generate leads, running ad campaigns can be an effective short-term strategy. However, ads alone won’t deliver consistent results. Over time, their impact diminishes—much like the economic concept of diminishing marginal utility, where repeated exposure to the same tactic […]

The answer lies in a simple yet powerful BTL (Below The Line) technique called guerrilla marketing—a non-traditional approach popularized by Jay Conrad Levinson in his 1984 book Guerrilla Marketing. This strategy leverages surprise and creativity to promote a product or service, creating memorable experiences through direct customer interactions. Often executed with low-cost methods, it generates