What’s the Most Creative Marketing Strategy to Go Viral Without Breaking the Bank?
The answer lies in a simple yet powerful BTL (Below The Line) technique called guerrilla marketing—a non-traditional approach popularized by Jay Conrad Levinson in his 1984 book Guerrilla Marketing. This strategy leverages surprise and creativity to promote a product or service, creating memorable experiences through direct customer interactions. Often executed with low-cost methods, it generates […]
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